With over 15 years experience in the floral industry, Eloise has created floristry design for couples and clients that value seasonality, intricate yet bold design, and can see right through inauthenticity.

The way I make flowers, is the way I see the world. Looking at the way they grow, the shapes they make, the colours they bloom into, but I don’t see it from the countryside, I see through a city lens. The defiant stems that grow in carparks, the cluster of roses rambling behind the petrol station. Nature isn’t twee and soft, she sings loud, no matter the environment.

I grew up in London. And before flowers I studied Illustration. I learned to focus on a niche; understanding a brief and collaborating is an art form in itself. My niche is authentic, thoughtful design, using truly seasonal product. I express my London heart, with some real Celtic soul from my upbringing.

What I have loved most about living in London is watching the street flowers grow. The Hollyhocks that push through the cracks in our local Hackney estates, the balcony gardens ten floors up in Bermondsey high rises, the community gardens Courgette flowers…

My style is like these flowers; challenges the norm, looks outside of the box and embodies rebellious nature.